Tuesday, December 1, 2009

Moooi. Wow. Yes.

I was in the B&B Italia showroom the other day, and decided to check out the Moooi showroom downstairs.
Ok. I was kind of perplexed by the name, but as soon as I saw what was down there, I just nodded knowingly... even though I was the only one in there.
Think giant horse + lamp = living room lighting; couch + fur = polar bear seating; checkerboard + table = playing field from every side... etc.
Everything is bold and eccentric, yet has totally sleek functionality (like the Naked Seater's line, where you can customize any couch).
The capstone of the wonderful, modern freakdom is the catalog. No wonder, art direction was by Marcel Wanders. (Styling by Tatjana Quax and Studio Aandacht, which has a cool website).  A startingly realistic mannequin couple acts out a silent melodrama amist the sleek pieces. A bizarre meringue-like pouf melts into a weepy/scary face against a sharp black background. Women lounge on couches, while their dresses twist into the upholstery.
It's completely nutty and totally refreshing.
One question- since they have a giant horse, a pig, and a rabbit... where's the cow?





(Pardon some of the quality of these pics. But I'm sure you get the idea.)
P.S. Happy December!  One of my favorite months.

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